Privacy

§1 Basic Information.

  1. The administrator of your personal data is: Ascot Hotel Malinowski, Wrzecionek sp. jawna. with its registered office in Kraków, ul. Radziwiłłowska 3, 31-026 Kraków

  2. Contact with the Administrator is possible via:
    1) e-mail: biuro@hotelascot.pl

§2 Rules of data processing.

  1. The Administrator shall process personal data in accordance with the following principles:
    1) on a legal basis and in accordance with the law (legalism);
    2) fairly and honestly (fairness);
    3) in a manner that is transparent to the data subject (transparency);
    4) for specific purposes and not “for stock” (minimisation);
    5) not more than necessary (adequacy);
    6) with care for the accuracy of the data (accuracy);
    7) no longer than necessary (temporality);
    8) ensuring adequate data security (security).

§3 Purposes, legal basis and scope of data processing.

  1. We will process your data:
    1) for contact purposes in order to provide you with a response to your message sent to us directly by e-mail or through a form on the basis of the exercise of the Administrator's legitimate interest related to the need to respond to you.
    2) for technical purposes using cookies (technical cookies), on the basis of the Administrator's legitimate interest related to the correct operation and functioning of the Site.
    3) for statistical and analytical purposes, if you have consented to our use of cookies for analytical purposes (analytical cookies).
    4) for marketing purposes, if you have consented to our use of cookies for marketing purposes (marketing cookies)
    5) for the purposes of maintaining our company profile on social media (such as Facebook / Instagram) according to the rules set by the owners of the respective medium (portal) and informing you there about our products, promotions and other news about our business, which we consider to be our legitimate interest,

  2. We process your data in terms of:
    1) if you send us an e-mail then we will process the data that will be contained in it. Providing us with the data in the e-mail is done voluntarily. You can ask us to delete this data at any time.
    2) if you use the contact form on our website then we will process the data in the form of your e-mail address and first name. The provision of this data is a condition for us to respond to your request.
    3) other data that the Administrator processes is your IP address and other data stored in cookies. You decide to what extent we can use cookies with your data. Providing us with data in this way is done voluntarily. You can change your preferences at any time. You can do this in your browser or by deleting any stored cookies originating from our Website.
    4) If you like or otherwise join our social media profile (e.g. Facebook) we will process your data that you have provided in the respective medium and to which we will have access. In order to complete the processing, you can terminate your subscription to our profile.
    5) APIs of external partners: our website may use APIs (application programming interfaces) provided by external partners to integrate various functionalities such as maps, analytics services, advertising or social media. The use of these APIs may lead to the creation of additional cookies or the use of existing cookies to process user data. External partners may store and process this data in accordance with their own privacy policies.

§4 Recipients of data and intention to transfer data to you outside the EEA or to an international organisation.

  1. The recipients of your personal data are:
    1) if you have consented to marketing cookies, your data stored in cookies, will be transmitted to our advertising partners.
    2) if you have consented to analytical cookies, your data stored in cookies, will be processed by the provider of software for analysing our website traffic (e.g. Google Analytics)

  2. Your data is not transferred to countries outside the EEA or international organisations.

§5 Data retention period.

We are unable to determine for how long we will process your personal data. If you have provided us with your data in a form or email for contact purposes then we will process your data until you request the deletion of this data, or object to the processing, but also in the event that we consider that we have fulfilled the legitimate interest of the Administrator.

§6 Users' rights.

  1. In connection with the processing of your data, you have the following rights:
    1) access to the content of your data and
    2) the right to rectification, erasure, restriction of processing,
    3) the right to data portability,
    4) the right to object,
    5) the right to withdraw your consent to their processing at any time and in any form, unless the processing of your data is carried out for the performance of a contract by the Administrator, for the fulfilment of the Administrator's legal obligations towards state institutions or for the fulfilment of the Administrator's legitimate interests.

  2. You also have the right to lodge a complaint with the President of the Office for Personal Data Protection (to the address of the Office for Personal Data Protection, 2 Stawki Street, 00-193 Warsaw).

  3. You can obtain more information on the subject of personal data protection on the website of the Office for Personal Data Protection: www.uodo.gov.pl.

§7 Information about cookies

  1. We use cookies on our website.

  2. Cookies are small text files stored on users' devices when they browse a website. They are used to make our website easier to use, to improve the quality of our service and to enable analysis of user traffic and behaviour.

  3. Cookies can be permanent (persistent) or temporary (session). Permanent cookies are stored on the user's device for a specific period of time or until they are deleted by the user. Temporary cookies are deleted when the browser is closed.

  4. We use our own cookies and third-party cookies. Proprietary cookies are used to ensure the correct functioning of the website, personalise content, record user preferences and analyse statistics. Third-party cookies are used by third-party analytics, advertising and social media integration tools.

  5. Users have the right to control and restrict how cookies are used on our website. Most web browsers allow you to manage cookies, including blocking, restricting or deleting cookies. Please refer to your browser settings for details on how to manage cookies.

  6. Please note that disabling or restricting cookies may affect the functionality of the website and the quality of the service provided.

  7. We use different types of cookies on our website in order to better adapt to your needs and to ensure an optimal use of the website.

  8. Technical cookies: they are essential for the proper functioning of the website. They enable us to maintain user sessions, handle forms, remember preferences and ensure site security.

  9. Marketing cookies: They allow the personalisation of advertisements and remarketing activities that are tailored to users' interests and preferences. They are also used to measure the effectiveness of advertising campaigns and optimise advertising content.

  10. Analytical cookies: They are used to collect information about how users use the site, such as the number of visits, pages visited, time spent on the site or source of traffic. The data obtained helps to analyse and optimise the website, improving its functioning and adapting content to users' needs.

§8 Why do we use cookies?

  1. Comfort of use of the website: Cookies (cookie files) can make a significant difference to the user experience on the website.

  2. Content personalisation: Cookies allow us to adapt the content displayed to the user's preferences and interests, making the website more attractive and useful.

  3. Remembering settings: Cookies allow the website to remember the settings you have chosen, such as language, layout or colour scheme, allowing for a quicker and more convenient use of the website.

  4. Logging in: Cookies allow the site to store information about the logged-in user, allowing you to easily switch between different sections of the site without having to log in again.

  5. Session maintenance: Cookies allow the site to track user activity on different pages, allowing users to easily return to recently visited sections or continue with unfinished actions such as filling in forms.

  6. Performance optimisation: Cookies can be used to analyse traffic and user behaviour on the site, helping to optimise its performance and deliver quality content.

  7. Ads: Cookies enable personalised adverts to be displayed that are tailored to your interests and needs. As a result, adverts are less intrusive and more relevant.

  8. Social media integration: Cookies allow integration with social media sites such as Facebook, Twitter and Instagram, enabling easy sharing of content and the use of additional functions such as commenting or liking.

§9 Functions of technical cookies

  1. Maintaining the user session: Technical cookies allow the user's session to be maintained while navigating the site, allowing the user to move between different sections of the site without having to log in again or enter the same information.

  2. Remembering user preferences: Technical cookies allow the website to store information about user preferences, such as the language chosen, font , colour settings or other personalisation elements.

  3. Handling forms: Technical cookies support the functioning of forms on the site, such as login, registration or contact forms, ensuring that the data entered by users is processed correctly.

  4. Site performance optimisation: The use of technical cookies allows the performance of the website to be monitored and the loading speed of individual elements to be optimised and improved.

  5. Security: Technical cookies help to ensure the security of the website and its users, for example by verifying the identity of users, detecting intrusion attempts or protecting against CSRF (Cross-Site Request Forgery) attacks.

§10 Functions of analytical cookies

  1. Measuring website traffic: Analytics cookies allow you to monitor the number of visits, unique users and page views, giving you an overall picture of your website's popularity and performance.

  2. Analysis of user behaviour: With analytics cookies, you can collect information about how users navigate the site, such as time spent on individual pages, navigation paths and where they leave the site.

  3. Conversion optimisation: Analytics cookies help identify elements of a page that affect the effectiveness of achieving business goals, such as registering, placing an order or completing a contact form.

  4. User segmentation: The use of analytics cookies allows users to be grouped according to different criteria which allows content and offers to be better tailored to the needs of specific segments.

  5. A/B testing: Analytics cookies are used to carry out A/B tests, which involve comparing two versions of a website to see which one better meets the objectives. These tests help to optimise the design, functionality and content of the website.

§11 Functions of advertising cookies

  1. Personalised advertising: Marketing cookies enable you to display ads tailored to your interests, preferences and browsing history, making them more attractive and effective.

  2. Remarketing: With marketing cookies, you can track users who visited the site but did not complete a purchase or other action, and retarget them with ads to encourage them to return to the site and complete the transaction.

  3. Measuring the effectiveness of ads: Marketing cookies allow you to monitor the results of your advertising campaigns, such as the number of clicks, conversions or impressions, so you can optimise your marketing strategy.

  4. Managing advertising across multiple channels: The use of marketing cookies makes it easier to coordinate and integrate advertising activities across different channels, such as search engines, social media or partner sites.

  5. Testing and optimisation of advertising content: Marketing cookies are used to conduct A/B tests and other analytics to assess which messages, formats or advertising creative are most effective and engaging for users.